Your House Style

Authors:  Christina Thomas with Abi Saffrey

A badly presented document, publication or website loses credibility quickly when the reader is distracted by inconsistent spelling and usage and badly presented figures and measurements. The cure? A well-thought-out editorial house style to guide everyone who works on a document, publication or website. This guide outlines the value of a house style and reveals how to go about constructing such guidance if one doesn't already exist. It will alert you to the many ways in which content, whether printed or online, can disappoint, simply through inconsistent usage or presentation. Working through this will help you identify weaknesses in written content and enable you to devise a style guide that can be used by everyone concerned to iron them out. It's also an indispensable quick guide for editors and proofreaders who need to apply or devise house style.