Marketing Yourself

Authors:  Erin Brenner and Sara Hulse

REVISED FOURTH EDITION (2023). If you're a self-employed editorial professional then you have to care about marketing if you want your business to thrive (or even just survive). This guide will help you to create a marketing plan that's tailored to your unique goals and circumstances. It covers:

• why marketing is important, even if you currently have enough clients
• how to identify and target your ideal clients
• what marketing methods to use, including websites, directories, social media, cold calling and more.

This guide includes valuable advice for those who are just starting out as well as for those who are more experienced. It will inspire and encourage you to get out there and promote yourself and your editorial business.